Targeting the rapidly growing number of urban and increasingly affluent Chinese consumers, SearchMedia deploys its advertising network across the following select media platforms:
• Outdoor billboard platform. SearchMedia operates a network of about 750 high-impact billboards with over 500,000 square feet of surface display area in 15 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Qingdao, Shenyang, Hangzhou and Hong Kong. Our billboards include large format billboards deployed in commercial centers and other desirable areas with heavy vehicle and/or foot traffic. This traditional and sustainable medium is well liked by a lot of advertisers especially for brand image building marketing purposes.
• In-elevator platform. SearchMedia’s network of over 150,000 printed and digital poster frames delivers targeted advertising messages inside elevators to captive audiences in high-rise residential and office buildings in over 50 major cities in China. The in-elevator platform targets the affluent urban population that is highly desired by advertisers and is characterized by its low cost structure and marketing efficiencies for repeated advertising awareness.
• Transit advertising platform. SearchMedia is an agency for a bus advertising network of 5,000 buses in Beijing.